Search Engine Optimization

Search engines like Google look at two things when evaluating a website and deciding where to rank it – relevance and trust. Relevance takes into account the quality of content on a website and the code behind the scenes. Building relevance means optimizing the code, and making sure the content accurately represents the business and the brand. Trust refers to how many other sites on the internet link back to a site. If a large number of high-quality sites point back to it and your content satisfies the searcher’s intent then the Google algorithm will start to trust it more and move it up in the rankings.

What tactics does Colosseum Marketing use to improve website rank?

 
  1. Keyword Optimization: It takes a lot to rank well for a keyword, so we do exhaustive research to find the very best ones keywords for the business.
     
  2. Website Optimization: We have a team of Copy write and Content specialists that will facilitate onsite recommendations based on the keyword we’re targeting. This is critical to improve the site’s relevance with Google.
     
  3. Business Profile Development: To make sure Google and prospective customers know that the business is active, we create and maintain up-to-date profiles on trusted online business directories.
     
  4. Link Portfolio Development: Get the word out about the business. We help by creating a diverse portfolio of links to the website and place them in strategic locations all over the web—on popular industry sites, news sites, blogs, articles, and more.
     
  5. Custom Content Creation:We create and post high-quality content that will keep the website fresh and at the top of the search rankings and keep potential customers interested .
     
  6. Service and Performance Reporting: We provide reporting tools that show businesses at-a-glance how their campaign is performing as well as an in-depth review of all the work we’ve done on their behalf.
     
  7. Campaign Monitoring and SEO Consulting: Our goal is to help small businesses succeed online. To help achieve this we actively monitor every SEO campaign to identify areas for improvement. We also provide monthly consultations to review each campaign and ensure client goals are being met.