How are campaigns optimized?
Automated bidding, built-in budget management, and smart optimizations allow for campaigns to be edited and optimized as they progress, making the most of your client’s ad spend within the platform. Campaigns will be optimized according to their goals, budget, and platform needs.
What are audience segments and how many can my client have?
An audience segment narrows the target audience into subgroups to deliver more tailored messaging. They can be based on geographic location, gender identity, income, and more.
Depending on the ad spend tier, you can get 4-6 audience segments.
The highest tier level receives a custom number of segments depending on the product/service and platform chosen.
How is reporting delivered?
Reporting will be shared via Advertising Intelligence, a live link accessible through Partner Center and Business App. Advertising Intelligence will be connected to your campaigns 1-5 business days post-campaign launch.
What is the one-time setup fee and what is included in the charge?
The setup fee is the one-time cost of creating and launching the campaign. It includes the following:
-Ad proofing
-Tracking code setup & verification
-Creative creation (when required)
-Audience research (keyword and competitor)
-Campaign audit & launch
